1aWebsite concept · one of three

Concept 1a: The other side

One photo, split from gray to color with a blue stripe: where you are on the left, the other side on the right. The whole site is built around the line: we meet you where you are and get you to the other side.

Open the homepageSee the key pages

How this version feels

  • Confident and story-led
  • Dark photo heroes with the gray-to-color split
  • Prospects’ own words as the way in ("Which of these have you said this month?")
  • Clean rows of type instead of boxes

Best if the "where you are, other side" message is what Rob wants people to remember.

The three versions

1aThe other sideYou are here
1bPlain talkSeparate link
1cJob siteSeparate link

All three use the same pages, wording and search setup. Only the look and the homepage layout change.

Click through the key pages

1aThe other side